SEO for plumbers
I work with small local businesses and provide SEO for plumbers, helping them increase their visibility, attract more customers, and grow their revenue—without overspending. Whether you’re a self-employed plumber, a family-run plumbing business, or a growing company looking to dominate local search, I can help you rank higher, get more calls, and win more jobs.
What I do
SEO Services for Plumbers
I focus on the small details that make a big difference, providing plumbers with an affordable SEO service that helps you rank higher, attract more local customers, and secure more jobs. From optimising your website to improving your Google Business Profile, I ensure your plumbing business gets found when it matters most.
SEO analysis
The first step is to understand your SEO needs. With an initial audit and free consultation we can develop a plan that will focus on achieving the biggest SEO gains first so we can hit the ground running.
Technical SEO
There are lots of technical aspects to SEO that your website needs to adhere to. These form the groundwork for any effective SEO strategy and it’s essential to get the right.
Competitor research
Not only is it important to find out who you are competing with for search rankings, but researching competitors is a great way to uncover new SEO opportunities that can help give you an edge.
Keyword research
Finding the right keywords, with high search volume and strong buying intent will allow us to develop your content to target your customers effectively and increase your search rankings.
SEO Content
Content is everything. Once we know which keywords to prioritise, we can easily create fresh and effective content to enable you to rank well in search engines and engage users on your site.
Local SEO
For many businesses, local SEO is key to reaching the right customers. I can optimise your Google Business Profile, target strong local keywords, and develop content that resonates with your local audience.
UX (User experience)
Getting people to visit your site is half the battle. Improving the UX on your website will not only help you rank better in search engines, but also help convert site visitors into customers.
Backlink generation
High-quality link building is a key factor in boosting search rankings and increasing visibility in search engines. I can secure powerful backlinks that strengthen your website’s authority.
SEO Health Check
With SEO constantly evolving, it’s crucial to monitor your website’s performance. An SEO health check ensures you’re staying on track and not missing opportunities.
LOCAL SEO
Affordable SEO for plumbers
SEO campaigns often come with hefty price tags, usually designed for large companies with big marketing budgets. But that doesn’t have to be the case for plumbers. I specialise in affordable SEO for trades like plumbers, focusing on the key details that drive more calls and bookings. No matter your budget, I’ll create a strategy that helps you rank higher, attract more local customers, and grow your business.
Optimising your Google Business Profile
Making sure your plumbing business stands out in local searches and Google Maps, so customers can find and contact you easily.
Ensuring your business appears in Google Maps and local searches
Helping you rank in the local pack, so when someone searches for a plumber near them, your business shows up.
Building strong local citations
Getting your plumbing business listed on trusted directories and review sites to improve credibility and boost local rankings.
On-page SEO for plumbing-related search terms
Targeting the right keywords—like “emergency plumber near me” or “boiler repair in [your city]”—so the right customers find you.
Generating local backlinks
Earning links from local businesses, suppliers, and industry websites to increase your site’s authority and improve rankings.
Why SEO Matters for Plumbers
For plumbing businesses, local SEO is essential for attracting customers who need your services—often urgently. Whether it’s a burst pipe in the middle of the night or routine boiler maintenance, people turn to Google to find a trusted local plumber fast. If your business isn’t showing up in those searches, you’re missing out on valuable leads.
That’s where a strong SEO strategy comes in. By optimising your website and Google Business Profile, you can appear at the top of search results when customers need you most. Here’s how my tailored SEO strategies help plumbing businesses:
- Increase visibility in local searches – Get found by homeowners and businesses searching for plumbers in your area.
- Generate more leads and phone calls – A strong SEO presence means more inquiries from customers ready to book your services.
- Outrank your competitors – Beat rival plumbing companies by appearing higher in search results and attracting more traffic.
- Build trust and credibility – A well-optimised website and positive reviews make your business the go-to choice for plumbing services.
- Drive long-term growth – Unlike paid ads that stop the moment you stop spending, SEO delivers sustainable results that keep your phone ringing.
By investing in local SEO, you ensure that your plumbing business is visible, competitive, and consistently attracting new customers.
Experience is everything
I know what a small business needs – because I am one
I’m not just an SEO consultant – I’m also a small business owner. With over 10 years of experience in web development and SEO, I understand the challenges that local tradespeople, including plumbers, face when trying to stand out online. Unlike large agencies that use generic strategies, I provide tailored SEO solutions designed specifically for businesses like yours.
I know what it takes to get real results, and I’m passionate about helping tradespeople like you succeed.
If your plumbing business depends on getting found by customers in your local area, a strong SEO strategy can make all the difference. Get in touch and find out how I can help you.
SEO Expertise for Brighton and the UK
Although based near Brighton in East Sussex, as a freelance SEO consultant I provide SEO services to customers all over the country. Whether you’re just around the corner or based elsewhere in the country, I’m here to help your business get found online—without the big agency price tag.
Frequently asked questions
Why do plumbers need SEO?
Most customers search online when they need a plumber, especially for urgent jobs. SEO helps your business appear at the top of Google searches, bringing in more calls, leads, and bookings.
How long does SEO take to work for plumbers?
SEO is a long-term strategy, and results can take a few months to show. However, with the right approach—such as optimising your Google Business Profile and targeting local keywords—you can start seeing improvements in as little as a few weeks, translating into more customers.
What’s the difference between local SEO and regular SEO?
Local SEO focuses on ranking your business in your service area, ensuring you show up in Google Maps and local search results. For plumbers, this is crucial, as most customers need services near them.
Do I need a website for SEO to work?
While a website helps build long-term SEO success, you can still get leads through your Google Business Profile. However, a well-optimised website can attract even more customers and improve credibility.
How much does SEO for plumbers cost?
SEO doesn’t have to be expensive. Unlike big agencies that charge thousands per month, I offer affordable SEO solutions tailored to your budget and business goals.
Can SEO help me get more emergency plumbing jobs?
Yes! By targeting keywords like “emergency plumber near me” and optimising your Google Business Profile, SEO can help you rank higher when people urgently need a plumber.
What’s included in your SEO service for plumbers?
I provide a complete SEO package, including:
Optimising your Google Business Profile
Improving your website’s rankings in local searches
Building local citations and backlinks
Creating content to attract more customers
Ensuring your site loads fast and works well on mobile
How do I get started with SEO for my plumbing business?
Simply get in touch! I offer a free consultation to discuss your business goals and how SEO can help you attract more customers. Let’s get your plumbing business ranking higher today!